Rooted in Research. Designed for Daily Life.

Every ingredient we use has a purpose: protecting enamel, balancing your oral microbiome, and supporting long-term health.

Now that’s science you can smile about.

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    Tired of tooth sensitivity, cheap plastics, and mystery chemicals?

    NOBS was designed to make oral care easier, cleaner, and smarter.

    Many of our customers say the difference is immediate...

    Don’t take their word for it. Try NOBS and see if it works better for you.

    • Remineralizing

      NOBS contain 5% nano hydroxyapatite, proven to remineralize enamel without disrupting your oral microbiome.

    • Pregnancy Safe

      NOBS ingredients provides the safest oral care for pregnant women.

    • Transparency

      We list our ingredients clearly for every product we make. Even if it's a word you can't pronounce, we explain why we use it.

    • Fluoride Free

      Ditch fluoride, but not the protection. Nano hydroxyapatite will keep your teeth safe and healthy longterm.

    • Travel Friendly

      Flex on TSA when they reach for your toiletries. NOBS don’t apply to the 3.4oz limit.

    • Safe Ingredients

      13 simple ingredients. We have nothing to hide! Scroll down to browse our entire ingredient list.

      Product Videos

        Oral care doesn’t have to be complicated.

        NOBS proves it.

        We started with a simple question: Why are people still brushing with chemical-heavy paste that comes in wasteful plastic tubes?

        The answer: habit, not quality.

        That’s why we built NOBS from the ground up. Years of research, development, and real-world testing went into our first product launch.

        And now?

        Customers across the U.S. are making the switch and talking about it.

        Dentists recommend it. Parents trust it. Travelers won’t go without it.

        NOBS isn’t hype.

        It’s science, simplicity, and a better routine delivered straight to your door.

        Try NOBS Now

        Hear from our community

        • ★★★★★

          Dentist appts are quick now

          I took a shot using NOBS - before about 18 months ago brushing twice a day with regular paste and flossing, my dental appointments were filled with tarter scraping and were almost an hour. I switched to NOBS and my appointments are now a visual check and polishing. In fact I describe to family and friends that brushing with NOBS is as close to the polished feel leaving the dentist office!

          Maryanne C. 

        • ★★★★★

          Super clean

          I’ve been using these for a couple of weeks now and I really, really like them. My teeth feel post-dentist visit clean. My breath stays fresher longer than any other toothpaste I’ve used. I also like that I don’t have to mess with a tube of toothpaste or decide how much toothpaste I should use. I know that’s silly but it’s my reality lol my husband even tried them and liked them! Personally, this is my favorite toothpaste I’ve ever used!

          Lauren D. 

        • ★★★★★

          Clean New Way to Level Up Brushing your Teeth

          This was such a fun purchase. Leaves my teeth feeling a new type of clean that I never knew I was supposed to be feeling. The clean ingredients is what made me purchase but the results is what makes me a returning customer! Leaves my teeth white and stronger enamel!

          Haley R. 

        • ★★★★★

          Something worth trying.

          Like many I'm sure, you think why a tablet. Honestly, I tried it because I was having sensitive teeth. Tried others products but NOBS seems to do better with sensitive teeth. Really great product.

          Eddy M.

          Safe IngredientsNo MessNo Bad StuffPeriod.

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          Why People Choose NOBS

          Fluoride Free

          We used the magical remineralizing power of 5%nano-hydroxyapatite toprotect your teeth long term,It's the safest alternative to fluoride!

          No Mess

          Never worry about your toothpaste tube exploding over your other toiletries. NOBS toothpaste tablets come in an air-tight glass jar, free of plastic and without the mess.

          Perfect Size

          NOBS toothpaste tablets are individual and perfectly dosed, No more squeezing, no more tube sliding against the edge of your sink and definitely no wasted toothpaste.

          Travel Friendly

          NOBS toothpaste tablets don't apply to the 3,4oz limit, Fly with confidence that you won't be condemned to a dirty mouth while you travel.

          Enamel Safe

          With an enviable RDA of 21, NOBS are intentionally designed to help you remove surface stains and break up plaque biofilm without causing damage to your enamel.

          No Plastic

          We want you to disrupt your brushing routine, not your endocrine system.
          Unlike other brands, our product is free of all plastics and BPAs.

          Questions? We have answers.

          What does NOBS mean?

          It means exactly what it looks like: no bad stuff. We don’t use harsh surfactants or abrasives, we avoid plastic use as much as possible, and our messaging is transparent and authentic. We stand for effective, dentist-developed oral care.